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Saturday, September 26, 2009

Resources for Promoting Your Shop Through Online Selling Venue

So you've chosen an online venue, you've uploaded your photos, wrote catchy descriptions for each of your pieces, found some sort of pricing structure that works for you...now what? As soon as that warm and fuzzy feeling of looking at your storefront wears off; you are going to be ready to sell!

One of the first things I would suggest is that you take advantage of the community aspect of your chosen selling site. They are goldmines and have tons of information on how to promote your online store! The best thing to do is familiarize yourself with the forums and other resources and chat with your fellow artisans! Chances are they are either in the same place you are or have gone the same process and are more than willing to help. Some sellers--in the spirit of paying it forward--are willing to feature you on their blog giving you great exposure and a chance to promote your work!

There is information on the forums about setting up a Facebook Fan Page, a must have in the marketing tool belt, as well as selling tips from shop owners that helped generate traffic to their shops and ultimately culminated into sales. So spend some time absorbing all the information within your selling community and share some information of your own. It is collaboration at its finest!

In the end you need to process all advice and make your own choices but insight from others who have already been there is always helpful.

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    I am an MBA Jewelry Artisan and owner of Zur Designs.  I create handcrafted jewelry using only the highest quality materials such as sterling silver,semi-precious gemstones, swarovski crystals, and pearls.

    My designs are inspired by life, love, and the beauty that surrounds me from the Berkshire Mountains of Massachusetts to the wonderful beaches in Rhode Island...both I consider my home.